There's a beginning to every narrative. Our path began one fine morning with a virtuous question, "Isn't food the fundamental right of every human? "Shouldn't we all be able to access nourishing food that fuels our system well? " Perplexed but enthralled, we set out on the quest to comprehend the food we eat: traditional and modern diets, as well as methods for enhancing them using our ancient wisdom.

Under the brand name of “Shuddhayu”, we began our voyage in 1990 at the request of a few ayurvedic doctors by preparing traditional Chavanprash and a few herbal compositions.

This process reinforced the idea that multiple food products need to be carefully calibrated for those with health concerns, and a few ayurvedic doctors began delegating this responsibility to us back then so that we could create dietary-specific, highly nutritious food products and formulas for their patients which saw tremendous results in them. With that success, we began our voyage and came up with our brand “Shuddhayu”, which later got registered 3 years ago in 2019.

Boasting unfathomable amounts of salt, sugar, and fat, the highly processed food industry has inundated the market with readily available convenience foods. These products lack a disproportionate amount of nourishment for our bodies to function at their best.

To close this nutrition gap and reacquaint our bodies with the foods that maintain and nourish us, Shuddhayu’s several ranges of nutritional food products were established. We broadened our horizons even more after being encouraged by the tremendous response we received from friends, family, and clients worldwide.

Whether it be our diverse sattu range, chilla mixes, ragi chocolate malts, nourishing high protein chutneys, or multigrain mixes, we incrementally got our spread in generating ranges of these categories while upholding our culinary heritage. We also have a heritage of producing authentic spices employing a traditional methodology, safeguarding their remarkable local culinary flavour.

We intend to reintroduce the wonders and benefits of traditional grains, spices, and flours while making them equally desirable for all age groups through our products. We comprehend the dietary requirements of kids, adults, and seniors and are conscious of the practical limitations imposed by a hectic schedule, along with the challenge it creates for preparing healthy home-cooked meals for them.

Students, young professionals, novice cooks, busy working women, and anybody else looking to whip up a delicious storm in the kitchen quickly, can all benefit from our nutritious flours, ready mixes, chutneys, and malts as quick access. There is no need for preparation work, mess, cutting, chopping, cleaning, or fuss. We promise our clients quick, simple products they can use anytime.

Right from product research, its ideal formulation as per nutritional value, usage of potent raw ingredients, and robust & extremely hygienic process, a lot goes into each of the final products of Shuddhayu when it reaches you!